Studio Ghibli fans, get ready to tap into your inner child with LOEWE x My Neighbor Totoro this Magical Chinese New Year 2021!
Based on Hayao Miyazaki’s 1988 masterpiece, ‘My Neighbor Totoro’, the story of Mei and Satsuki’s friendship with the magical Totoro and his cohorts, the mischievous dust bunnies, who can’t be seen by adults but only by the children who love them, is truly touching. It’s also a labor of love by its author and the team at Studio Ghibli, the Japanese film studio based in Tokyo who animated and directed the film. It is a product of craft in the form of an animated movie.
Sharing this total commitment to craft, LOEWE x My Neighbor Totoro, transports the protagonists of the movie onto a range of clothing, leather bags, and accessories. The connection between LOEWE and Studio Ghibli is this mutual love of craft and artisanal techniques, expressed in our respective languages.
The connection between LOEWE and My Neighbor Totoro, on the other hand, is the mutual connection with nature, the world outdoors, and a sense of perpetual invention. The importance of nature to humankind is on everybody’s mind in these difficult times. Finding ways to live in harmony with the environment is a shared quest. The movie is an ode to preserving such harmony, discovered in the most magical of ways.
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